Move over grumpy cat, there’s going to be a new furry friend in town!
General Mills is rolling out a three-week open casting call to find one real rabbit to be featured as the honorary face of Trix. Pet bunnies from across the country could be the #RealTrixRabbit and appear on limited run boxes in the winner’s hometown. Kids, parents and family members are invited to snap pictures or take videos of their pet bunnies or other furry friends – and upload them to the http://realtrixrabbit.tumblr.com/ now through November 6th – for a chance to win the #RealTrixRabbit appearance on limited edition Trix cereal boxes.